"What would Google do?" is the new book from Jeff Jarvis that asks the question "What would Google do if it was an auto company, a management, a service company, religion, government etc". This questions is more relevant now than ever before.
In the world that has turned upside down and inside out, where Lehman's, Bear Stearn's and Woolworth's are no more and GM's, Ford's and Chrysler are close to getting there, one company defies it all - this doom and gloom. It is THRIVING and not just surviving.
The books aims to deconstruct Google's success from a distance and ponders how it can be applied to us. This book is not about doing things the way Google does. It's about thinking the way Google does and applying it in our lives, career, business; in the world where old rules are getting extinct every passing day.
This book has provoked me to think about few rules Google has changed. By no means this list is exhaustive. The idea of this post, like the book, is to provoke a new way of thinking that is needed to thrive in this new "Google era".
Small is the new Big (Adsense/Adwords)
Open is the new close (API, POP3 and IMAP for Gmail ect)
Listening is the new conversation (Google labs/Gmail Labs)
Less is the new more (Google Home Page)
Free(mium) is the new premium (Google Analytics)
Chaos is the new management (Google video/Youtube/Orkut/Picsa)
20 is the new 80 (Gmail/Google news etc.)
How do you think your life can change thinking the Google way?
In the world that has turned upside down and inside out, where Lehman's, Bear Stearn's and Woolworth's are no more and GM's, Ford's and Chrysler are close to getting there, one company defies it all - this doom and gloom. It is THRIVING and not just surviving.
The books aims to deconstruct Google's success from a distance and ponders how it can be applied to us. This book is not about doing things the way Google does. It's about thinking the way Google does and applying it in our lives, career, business; in the world where old rules are getting extinct every passing day.
This book has provoked me to think about few rules Google has changed. By no means this list is exhaustive. The idea of this post, like the book, is to provoke a new way of thinking that is needed to thrive in this new "Google era".
Small is the new Big (Adsense/Adwords)
Open is the new close (API, POP3 and IMAP for Gmail ect)
Listening is the new conversation (Google labs/Gmail Labs)
Less is the new more (Google Home Page)
Free(mium) is the new premium (Google Analytics)
Chaos is the new management (Google video/Youtube/Orkut/Picsa)
20 is the new 80 (Gmail/Google news etc.)
How do you think your life can change thinking the Google way?
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