Wednesday, December 16, 2009

Is page speed Influence Google page rankings? Yes it is

Matt cutts has mentioned at pubcon last month that Google considers fastness of the website important for the web and is considering to make this a factor in calulating page rankings.

I think it is a factor even now in the following way. You do a google query and click on the first most relevant link to open the website and website happens to be very slow to load the page. You go back to the results page and click on the second most relevant link and if that happens to be faster than the last website then you spend more time on it. More and more users do it. Google gather this data of click throughs on search result links and uses them to rank position of your webpage on result page. In this sense faster and relevant website will have higher ranking than slower and relevant result.


Using speed purely without relevancy will be suicidial and I am sure google will stay away from something that gives really fast but irrelavnt results to the Google user.

0 comments:

Post a Comment